雷德兰兹业务 & 社会的博客

新闻 和 Views from the 威尼斯人平台商学院 & 社会

Karisa Schroeder: My Journey to 地理信息系统 through U of Redl和s' 工商管理硕士 program

Obtaining an 工商管理硕士 was always one of Karisa Schroeder ‘18’s goals. Schroeder received her Bachelor of Science in business administration from the University of Wisconsin-Stout in 2012, 和, after spending a few years working in marketing for national retail 和 media accounts, 非营利组织, 工业解决方案, 我知道是时候攻读学位了.

施罗德是如何选择工商管理硕士课程的

“选择 威尼斯人平台的工商管理硕士 很容易, as I found the class schedule 和 availability of seven campus locations to be friendly to working professionals. I was able to receive graduate credit for undergraduate work in statistics, 经济学, 和会计, 这让我的必修功课减少了25%,施罗德解释道。.

She also loved that the program offered four concentration areas:

  • 位置分析,
  • 全球业务,
  • 金融、
  • 和市场营销.

“Naturally, I was drawn to marketing by my experience in sales, marketing, 和 communications. Then—two classes into the general 工商管理硕士 coursework—I discovered 地理信息系统 (location analytics).”

什么是地理信息系统?

地理信息系统代表“图形信息系统”. ESRI, 领先的地理信息系统公司和威尼斯人平台的合作伙伴, explains that “a geographic information system (地理信息系统) is a framework for gathering, 管理, 分析数据. Rooted in the science of geography, 地理信息系统 integrates many types of data. It analyzes spatial location 和 organizes layers of information into visualizations using maps 和 3D scenes.”

The geographic information systems (地理信息系统) 和 location analytics industry is expected to double by 2023, 成为价值100亿美元的产业(美国商业资讯).com). 地理信息系统 和 location analytics help business leaders gain deeper insights into data--ultimately, 让他们做出更明智的决定.

雷德兰的工商管理硕士专注于位置分析 使学生走在潮流的前面.

地理信息系统,位置分析和市场营销

“While performing demographic research with the United States census, I was introduced to the power of mapping data for visual storytelling. 在以前的工作中, 在寻找项目解决方案时, 开发通信资产, 或者头脑风暴新产品, 我们问的问题是“谁”, 什么, 为什么.’ But it was not until I discovered 地理信息系统 through the 威尼斯人平台商学院 that I started asking ‘where,’”施罗德解释道.

于是,她开始做研究. Shroeder found 地理信息系统 to be directly applicable to all areas of the organizational value chain; by asking “where,“谁”的答案, 什么, “为什么?”. 地理信息系统 和 location analytics blended perfectly with her background in marketing, 在这个发现的一周内, Shroeder decided to change her 工商管理硕士 concentration to 地理位置分析 (地理信息系统).

参加地理信息系统 工商管理硕士项目是什么感觉?

At first, Shroeder found the program intimidating, especially as she needed to learn new software. 然而, she soon found the business school offered tremendous support in partnership with the Redl和s-based industry leader in mapping software, Esri.

“I took part in preliminary workshops on campus that taught best practices, 和 I sought out additional tutorials online to supplement my classroom learning.”

施罗德继续提高她的地理信息系统技能, she was also polishing 工商管理硕士-level strategic thinking in her other coursework. 工商管理硕士和地理信息系统课程都需要科学的过程, while providing an exceptional framework for exploration 和 creativity. 除了处理数据和地图, the program connected Shroeder with the forefront of 21st century business knowledge.

主题包括:

  • 大数据管理;
  • 位置分析,
  • 物联网,
  • 区块链集成,
  • tapestry分割,
  • 价值链,
  • 机器学习,
  • 社交媒体和网络应用,
  • 物流、
  • 商业道德,
  • 和安全.

地理信息系统 和 location analytics professional development opportunities beyond the classroom

补充课堂学习, the University offered extensive opportunities for students interested in 地理信息系统. A spatial studies group meets weekly throughout the academic year to help students to stay informed on leading topics, 尝试新软件, 为职业发展建立关系网. Students also have opportunities to share work on large-scale platforms, both on- 和 off-line. Schroeder had the pleasure of presenting her research at the Los Angeles Geospatial Summit 和 enjoyed networking locally with a StoryMap presentation at the 威尼斯人平台' Spatial Learning, 研究, 及社区服务研讨会.

为雷德兰的工商管理硕士学生提供经济支持

Scholarships 和 awards are also available for students within the program. Shroeder was awarded the 2018 地理信息系统 Excellence in 业务 Award 和 received a scholarship contribution on behalf of 工商管理硕士-地理信息系统 alumnus Kazuo Takeda 和 the Disney “Ears to You” Program. 学术卓越, She was recognized with Delta Mu Delta International 业务 Honor 社会 membership 和 will soon serve on the board as a first-year graduate recipient.

有动手地理信息系统和位置分析经验

According to Shroeder “By far the most rewarding experiences in the 威尼斯人平台 工商管理硕士 — 地理位置分析 program have been the h和s-on career growth opportunities, where students are paired with high-performing organizations for on-the-job training 和 mentorship.”

通过这些机会, Schroeder man年龄d project teams to create marketing campaigns for local startups, developed a location strategy business plan for an international nonprofit, 和 completed an 工商管理硕士 capstone by performing as an on-site consultant for a leading Southern 加州 business.

'Shroeder sums it up: “I am positive the 威尼斯人平台商学院 工商管理硕士 program has added tremendous value to my career. 我期待着未来的机会, 和 I am grateful to everyone who has encour年龄d 和 supported me in my journey.”

了解更多有关 威尼斯人平台商学院,是空间商业教育的领导者.